What To Consider When Setting Your Store’s Prices

  Pricing products can be one of the harder parts of running a retail store, but it’s one of the most important. Global consulting firm McKinsey estimates that just a 1% price increase can improve the bottom line by 8% in large companies (costs and sales constant). The impact is probably even bigger in smaller ...

5-Minute Guide To Facebook Ads

With over 2 billion users around the world, including 70% of anybody over the age of 12, you’re guaranteed to be able to reach customers with Facebook. Your business is probably one of the 70 million businesses that have a Facebook page, but are you using Facebook’s paid advertising tool? Far fewer businesses (only 5 ...

Pointy Retailer Spotlight: Kiss The Cook

Right on the square in downtown Wimberley you’ll find Kiss The Cook, a one stop kitchen shop filled with culinary wonders. Back in 1998, Brenda Isgitt and her best friend decided to buy the store to share their love of cooking with others. Today Kiss The Cook is a haven for foodies throughout Texas. Owner ...

Introducing “See What’s In Store” with Google

Here at Pointy we’re always working on new ways to make your store more visible online. We’re excited to announce today that we’re launching a powerful new feature in partnership with Google, which helps local shoppers discover your store. The new feature is called “See What’s In Store”. It’s a free service that enables you to display your ...

Pointy Retailer Spotlight: Kidz Korner

Four years ago, Guy and Cathy Lenora decided to open the first children’s store in the town of Bartlesville, Oklahoma. With nine grandchildren, opening a store selling educational toys seemed like a natural fit for them. Today Kidz Korner is the largest distributor of the Melissa and Doug line of toys and art supplies in ...

Pointy For Lightspeed Users

Pointy helps your store to rank highly in local search results. This directs people nearby who are doing Google searches for products that you stock to visit your store, instead of just ordering the product they’re searching for online. As soon as you install the free Pointy App on your Lightspeed POS, we automatically create ...

Pointy Retailer Spotlight: Mantova’s Two Street Music

The historic town of Eureka, California has seen significant changes over the years. Once a prominent commercial fishing town, today this lively seaport is known for its variety of cultural opportunities and outdoor recreation. Located in the heart of this art-fueled town is Mantova’s Two Street Music, a 10,000 sq ft full line pro combo ...

10 Blogs Every Brick & Mortar Retailer Should Read

In today’s rapidly evolving retail landscape, savvy brick & mortar store owners realise that they need to implement new strategies and identify where their strengths lie in order to survive and thrive. We’ve put together a list of 10 retail blogs which are full of educational content and resources to help your store compete in ...

Pointy For Square Users

Pointy helps your store to rank highly in local search results. This directs people nearby who are doing Google searches for products that you stock to visit your store, instead of just ordering the product they’re searching for online. As soon as you install the free Pointy App on your Square POS, we automatically create ...

Pointy Retailer Spotlight: Whole Health Pharmacy

Whole Health Pharmacy is an independent pharmacy located in Ottawa’s Glebe neighbourhood. Opened in June 2017, owner Renu Pillay says the pharmacy is still very much in the establishment phase. Renu, who’s a qualified pharmacist with over 30 years experience is using his unique product range and extensive knowledge of home health care to build ...

ASTRA Toy Talks Podcast: How Toy Store Owners Are Using Pointy

In 2017, Pointy became a proud affiliate member of the American Specialty Toy Retailing Association. Since then we’ve been working closely with ASTRA retailers, providing insights into how they can improve their online presence and drive more foot traffic to their brick & mortar store. We were delighted when Ahren Hoffman who is director of education ...

4 Tips To Attract Last Minute Holiday Shoppers To Your Brick & Mortar Store

Busy schedules and everyday distractions mean that last minute holiday shopping is becoming the norm for most people. As the cut-off for online shipping passes, shoppers will be turning to their local stores to find the perfect last minute gifts for friends and family. Here’s some tips on how you can capitalize on this trend ...

Pointy Retailer Spotlight: Tierrasanta ACE Hardware

After years of working in the tech industry, Mike Scruggs decided it was time to pack in the 9 to 5 and go out on his own. He had always enjoyed DIY and so decided to purchase a rental property and refurbish it. The first time a sprinkler broke, he found himself driving 7 miles ...

7 Tips To Attract More Holiday Shoppers

Americans will spend about $682 billion dollars this holiday season, according to the National Retail Federation. In order to compete with the online giants independent retailers must pull out all the stops to provide the retail experience that online shopping lacks. Here are some tried and tested strategies that Pointy retailers use over the holidays ...

Pointy Retailer Spotlight: Charles Street Supply

Located in the neighbourhood of Beacon Hill, Charles Street Supply prides itself on being Boston’s oldest hardware store. Now in its 70th year of business, the family owned store has become an iconic part of the community known for its great customer service and high-quality products. Current owner Jack Gurnon has been working in the ...

Why You Need Your Products Online Before The Holidays

During the festive season, customers will be using search engines like Google to find everything from Christmas lights and cranberry sauce to the season’s most sought after toys and gadgets. Most of what they’re searching for can be found in local shops. However, the problem is that when customers are searching online for products, they’re ...

Pointy Retailer Spotlight: Standard 5 & 10

Standard 5 & 10 first opened in 1939 as a five & dime store known for its huge variety of products. Today it’s a thriving mom & pop shop based in the heart of San Francisco’s Laurel Village. The story behind the store’s 78 years of success reads from a page of American history; young ...

7 Tips for Getting Customers to Linger

Does it feel like customers are just in and out of your store in a matter of seconds? Here are 7 tips that can help keep customers in your store longer and buy more. The longer customers stay in your store the greater the chance you have to expose them to all your merchandise, develop ...

Using Stock Estimation To Drive In-Store Sales

Your opening hours are up to date, a link to your website, your store address and phone number are listed. What else can you, as a retailer do to drive footfall into your store? What else are shoppers demanding? With huge growth in smartphone usage, more and more customers are beginning their product search journey ...

4 Time-Saving Social Media Tools

Owning your own store can be a demanding and hectic job. You have so many things to juggle on a daily basis from paying bills and scheduling staff, to dealing with customers and ordering new stock. Between all of these different tasks it can be difficult to find the time to focus on marketing your ...

3 Tips To Improve Your Web Performance

4 in 5 consumers are now using search engines to find local information such as opening hours, directions to the store and product availability. Many brick & mortar retailers are leveraging this influx of local search queries to their advantage by creating a website for their store. Setting up a store website is an excellent ...

A Little Box that’s Transforming Local Retail

My name is Mark Cummins, I’m co-founder of Pointy. Two and a half years ago I left Google and set out to make local retail work better with the internet. A lot of local stores were losing out to e-commerce, and I thought it didn’t have to be that way. So I started Pointy. I’m ...

How Brick and Mortar Retailers Can Compete in the Digital Age

The death of brick & mortar, the retail apocalypse and the closure of big box retailers have all been frequently featured news topics in the past few months. With more and more customers choosing e-commerce many brick & mortar stores are struggling to stay afloat.  So what are the main influences that have caused this ...

Pointy For Clover Users

We’re always looking for ways to make things even easier for retailers. Pointy is pretty easy already, but we’re continually working on ways to make it even simpler. This month, we launched an integration with leading POS provider Clover. Clover users can now join Pointy with a single click. Couldn’t be easier than that! How ...

Introducing ProductAds

One of our top priorities at Pointy is to come up with effective ways to help brick & mortar stores compete with online giants like Amazon. Every day, we ask ourselves two questions: What are the biggest advantages that online retailers have over brick-and-mortar stores? Which of these advantages can we give to brick-and-mortar stores ...

Independent Retailers vs. Amazon – 7 Tips To Compete

With online giants like Amazon increasingly vying to take over the retail market, independent store owners need to be better than ever before in order to stay competitive. Here at Pointy, we work with retailers across the world – from the oldest independent bookstore chain globally in San Francisco to newly-opened bike stores in Dublin – ...

Pointy Retailer Spotlight: Bookworm Bookshop

When John Butler first opened Bookworm Bookshop in 1993, it was just a tiny premises on the outskirts of town. Over the last 20 years the store has grown from strength to strength, moving to a much larger location and establishing itself as one of the country’s leading independent bookstores. The independent bookstore landscape has ...

How To Target Your Local Audience

93% of today’s commerce still takes place in-store, which is great news for bricks and mortar retailers. However the way in which retailers communicate with their local audience has changed dramatically in the last few years. With 2 billion people using mobile devices such as smartphones and tablets, the days of solely relying on noticeboard ...

5 Tips To Get Your Store Found Online

There is no doubt about it – retail is hard. Opening a store requires a large financial investment and a lot of blood, sweat and tears.  Once the shop doors are opened you quickly realize that all the work to get to that stage was child’s play in comparison to the unending amount of work ...

Introducing “Local Inventory Ads” with Google

Here at Pointy, one of our top priorities is to come up with better ways for you to reach and engage customers across every channel. Today we’re excited to announce that we’re launching a powerful new feature in partnership with Google that we think will make a huge difference to the way you acquire more ...

Pointy – Re-Imagining Local Search For Square, Clover & Lightspeed Users

Pointy solves a very basic problem, by helping you to reach customers who are searching for products you sell on Google. As soon as you install Pointy on your Clover, Square or Lightspeed POS we automatically create a Pointy Page featuring your store’s products, complete with images and names. These pages are optimized for search engines, so that ...

How to increase foot-traffic to my store?

  Consumers are searching local! “Near me” searches have doubled in the past year and 82% of smartphone users say they use search to find a local business Google research has found. E-commerce websites like Amazon put every product they stock online for potential customers to search and see. Given that consumers spend over 15 hours researching ...

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Introducing “See What’s In Store”

Every day an increasing number for people are searching Google for information about local businesses. People are finding everything from restaurant and store opening hours, to products and services sold near them. Over the last two years (2015-2017) the number of people using the term “near me” in searches has grown by 900%. It has ...

Sick of online stores taking your customers?

Retail evolution Retail is evolving at a fast pace. As an independent retailer, it is difficult to compete with the endless marketing budgets of Amazon and know where to push your online efforts. Facebook, your own website, Google AdWords, blogs, etc. One thing is clear when it comes to online. Consumers search for products you ...

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