Installing Pointy On Your Clover POS

We’re always looking for ways to make things even easier for retailers. Pointy is pretty easy already, but we’re continually working on ways to make it even simpler. This month, we launched an integration with leading POS provider Clover. Clover users can now join Pointy with a single click. Couldn’t be easier than that! How ...

Independent Retailers vs. Amazon – 7 Tips To Compete

With online giants like Amazon increasingly vying to take over the retail market, independent store owners need to be better than ever before in order to stay competitive. Here at Pointy, we work with retailers across the world – from the oldest independent bookstore chain globally in San Francisco to newly-opened bike stores in Dublin – ...

Pointy Retailer Spotlight: Bookworm Bookshop

When John Butler first opened Bookworm Bookshop in 1993, it was just a tiny premises on the outskirts of town. Over the last 20 years the store has grown from strength to strength, moving to a much larger location and establishing itself as one of the country’s leading independent bookstores. The independent bookstore landscape has ...

How To Target Your Local Audience

93% of today’s commerce still takes place in-store, which is great news for bricks and mortar retailers. However the way in which retailers communicate with their local audience has changed dramatically in the last few years. With 2 billion people using mobile devices such as smartphones and tablets, the days of solely relying on noticeboard ...

5 Tips To Get Your Shop Found Online

There is no doubt about it – retail is hard. Opening a store requires a large financial investment and a lot of blood, sweat and tears.  Once the shop doors are opened you quickly realize that all the work to get to that stage was child’s play in comparison to the unending amount of work ...

Pointy Retailer Spotlight: Shawn Fine Wine & Spirits

Located in the neighbourhood of Park Slope in Brooklyn, Shawn Fine Wine & Spirits was founded in 1970 by Patrick and John Fitzgerald, two immigrant brothers from Tralee in Co. Kerry, Ireland. From its humble beginnings on 7th Avenue “as a local liquor store or more accurately, a convenient front for IRA shenanigans”, Shawn’s has ...

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Changes In Google Search Behaviour & How It Affects Your Store

Google search volume for stores has been declining rapidly over the past few years. For example, here’s a graph of searches for “Toy Store” over the past 10 years from Google Trends: Does this mean that parents have stopped buying toys for their kids? Not at all. In fact, the opposite is true: toy sales ...

IOT Technology For Local Retailers

My name is Charles Bibby (co-founder of Pointy) and I am going to explain how we are using the Internet Of Things (IOT) to drive store visits for local retailers.  For me this all started back in back in June 2014 when my friend Mark Cummins (co-founder of Pointy) gave me a call (we got ...

How Brick and Mortar Retailers Can Compete in the Digital Age

The death of brick & mortar, the retail apocalypse and the closure of big box retailers have all been frequently featured news topics in the past few months. With more and more customers choosing e-commerce many brick & mortar stores are struggling to stay afloat.  So what are the main influences that have caused this ...

Pointy Retailer Spotlight: Gamesville Tabletop

An art major from University of Florida, Callie Williams led the secular homeschool group in her town of Gainesville, Florida for 13 years, “I homeschooled my son and when he started college I began to look for something else I could do.” Her son is now about to graduate with an economics degree from her own ...

Pointy Retailer Spotlight: Franklin Liquors

In 1978, the Lenzi family opened a small-scale liquor store in the center of Franklin MA. Over the last 40 years, it has grown from strength to strength, moving to a new premises in the downtown area and offering an impressive selection of fine wines, beers and spirits. Today, Franklin Liquors is an iconic part of the community ...

Introducing ProductAds

One of our top priorities at Pointy is to come up with effective ways to help brick & mortar stores compete with online giants like Amazon. Every day, we ask ourselves two questions: What are the biggest advantages that online retailers have over brick-and-mortar stores? Which of these advantages can we give to brick-and-mortar stores ...

Pointy Retailer Spotlight: Tipperary Irish Importer

Tom McGrath had just left for college when his mother decided to open a small gift shop selling Irish imports in the side wing of their family home. Over the years Tipperary Irish Importer grew quickly and is now famous across the US for its eclectic range of Irish made products. After graduating from college, Tom ...

The Pointy App

Our mission at Pointy is making sure your store is found by customers. It’s all about bringing the convenience of instant search to local shopping, keeping sales in the local economy. The Pointy App is another way to help make that happen. In a world where people use their phones for almost everything, the app ...

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