3 Tips To Improve Your Web Performance

4 in 5 consumers are now using search engines to find local information such as opening hours, directions to the store and product availability. Many brick & mortar retailers are leveraging this influx of local search queries to their advantage by creating a website for their store. Setting up a store website is an excellent ...

A Little Box that’s Transforming Local Retail

My name is Mark Cummins, I’m co-founder of Pointy. Two and a half years ago I left Google and set out to make local retail work better with the internet. A lot of local stores were losing out to e-commerce, and I thought it didn’t have to be that way. So I started Pointy. I’m ...

How Brick and Mortar Retailers Can Compete in the Digital Age

The death of brick & mortar, the retail apocalypse and the closure of big box retailers have all been frequently featured news topics in the past few months. With more and more customers choosing e-commerce many brick & mortar stores are struggling to stay afloat.  So what are the main influences that have caused this ...

Installing Pointy On Your Clover POS

We’re always looking for ways to make things even easier for retailers. Pointy is pretty easy already, but we’re continually working on ways to make it even simpler. This month, we launched an integration with leading POS provider Clover. Clover users can now join Pointy with a single click. Couldn’t be easier than that! How ...

Independent Retailers vs. Amazon – 7 Tips To Compete

With online giants like Amazon increasingly vying to take over the retail market, independent store owners need to be better than ever before in order to stay competitive. Here at Pointy, we work with retailers across the world – from the oldest independent bookstore chain globally in San Francisco to newly-opened bike stores in Dublin – ...

Pointy Retailer Spotlight: Bookworm Bookshop

When John Butler first opened Bookworm Bookshop in 1993, it was just a tiny premises on the outskirts of town. Over the last 20 years the store has grown from strength to strength, moving to a much larger location and establishing itself as one of the country’s leading independent bookstores. The independent bookstore landscape has ...

How To Target Your Local Audience

93% of today’s commerce still takes place in-store, which is great news for bricks and mortar retailers. However the way in which retailers communicate with their local audience has changed dramatically in the last few years. With 2 billion people using mobile devices such as smartphones and tablets, the days of solely relying on noticeboard ...

5 Tips To Get Your Shop Found Online

There is no doubt about it – retail is hard. Opening a store requires a large financial investment and a lot of blood, sweat and tears.  Once the shop doors are opened you quickly realize that all the work to get to that stage was child’s play in comparison to the unending amount of work ...

How Millennials Buy Products & How Pointy Helps

Hi! I’m Emily Cain and I work with Pointy, the company that makes the little box that’s transforming local retail. I’m also part of the “millennial” generation. Often, we get a bad reputation for abandoning brick-and-mortar retail in favour of shopping with online giants like Amazon. Do millennials just not like local retail? No, the truth is, ...

Pointy Retailer Spotlight: Ben’s Barketplace

After more than 20 years in law enforcement, Brad & Sally Romero decided to follow their passion and open Ben’s Barketplace, a unique health food store for cats & dogs. After working as a K9 officer for almost 15 years, Brad developed a deep understanding of what a dog truly requires for health and longevity ...

Are You Making These 7 Retail Marketing Mistakes?

By Guest Contributor, Bob Negen, Retail Expert, and Co-founder of WhizBang! Retail Training.  As an independent retail store owner you have to wear LOTS of hats – including Chief Marketing Officer. Check to see if you might be making one of these common Retail Marketing Mistakes… 1. Your Marketing is “All About Me” If I had ...

Pointy Retailer Spotlight: Shawn Fine Wine & Spirits

Located in the neighbourhood of Park Slope in Brooklyn, Shawn Fine Wine & Spirits was founded in 1970 by Patrick and John Fitzgerald, two immigrant brothers from Tralee in Co. Kerry, Ireland. From its humble beginnings on 7th Avenue “as a local liquor store or more accurately, a convenient front for IRA shenanigans”, Shawn’s has ...

Changes In Google Search Behaviour & How It Affects Your Store

Google search volume for stores has been declining rapidly over the past few years. For example, here’s a graph of searches for “Toy Store” over the past 10 years from Google Trends: Does this mean that parents have stopped buying toys for their kids? Not at all. In fact, the opposite is true: toy sales ...

IOT Technology For Local Retailers

My name is Charles Bibby (co-founder of Pointy) and I am going to explain how we are using the Internet Of Things (IOT) to drive store visits for local retailers.  For me this all started back in back in June 2014 when my friend Mark Cummins (co-founder of Pointy) gave me a call (we got ...

Pointy Retailer Spotlight: Gamesville Tabletop

An art major from University of Florida, Callie Williams led the secular homeschool group in her town of Gainesville, Florida for 13 years, “I homeschooled my son and when he started college I began to look for something else I could do.” Her son is now about to graduate with an economics degree from her own ...

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