Pointy Retailer Spotlight: Charles Street Supply

Located in the neighbourhood of Beacon Hill, Charles Street Supply prides itself on being Boston’s oldest hardware store. Now in its 70th year of business, the family owned store has become an iconic part of the community known for its great customer service and high-quality products. Current owner Jack Gurnon has been working in the ...

Why You Need Your Products Online Before The Holidays

During the festive season, customers will be using search engines like Google to find everything from Christmas lights and cranberry sauce to the season’s most sought after toys and gadgets. Most of what they’re searching for can be found in local shops. However, the problem is that when customers are searching online for products, they’re ...

Pointy Retailer Spotlight: Standard 5 & 10

Standard 5 & 10 first opened in 1939 as a five & dime store known for its huge variety of products. Today it’s a thriving mom & pop shop based in the heart of San Francisco’s Laurel Village. The story behind the store’s 78 years of success reads from a page of American history; young ...

7 Tips for Getting Customers to Linger

Does it feel like customers are just in and out of your store in a matter of seconds? Here are 7 tips that can help keep customers in your store longer and buy more. The longer customers stay in your store the greater the chance you have to expose them to all your merchandise, develop ...

Using Stock Estimation To Drive In-Store Sales

Your opening hours are up to date, a link to your website, your store address and phone number are listed. What else can you, as a retailer do to drive footfall into your store? What else are shoppers demanding? With huge growth in smartphone usage, more and more customers are beginning their product search journey ...

4 Time-Saving Social Media Tools

Owning your own store can be a demanding and hectic job. You have so many things to juggle on a daily basis from paying bills and scheduling staff, to dealing with customers and ordering new stock. Between all of these different tasks it can be difficult to find the time to focus on marketing your ...

3 Tips To Improve Your Web Performance

4 in 5 consumers are now using search engines to find local information such as opening hours, directions to the store and product availability. Many brick & mortar retailers are leveraging this influx of local search queries to their advantage by creating a website for their store. Setting up a store website is an excellent ...

A Little Box that’s Transforming Local Retail

My name is Mark Cummins, I’m co-founder of Pointy. Two and a half years ago I left Google and set out to make local retail work better with the internet. A lot of local stores were losing out to e-commerce, and I thought it didn’t have to be that way. So I started Pointy. I’m ...

How Brick and Mortar Retailers Can Compete in the Digital Age

The death of brick & mortar, the retail apocalypse and the closure of big box retailers have all been frequently featured news topics in the past few months. With more and more customers choosing e-commerce many brick & mortar stores are struggling to stay afloat.  So what are the main influences that have caused this ...

Installing Pointy On Your Clover POS

We’re always looking for ways to make things even easier for retailers. Pointy is pretty easy already, but we’re continually working on ways to make it even simpler. This month, we launched an integration with leading POS provider Clover. Clover users can now join Pointy with a single click. Couldn’t be easier than that! How ...

Introducing ProductAds

One of our top priorities at Pointy is to come up with effective ways to help brick & mortar stores compete with online giants like Amazon. Every day, we ask ourselves two questions: What are the biggest advantages that online retailers have over brick-and-mortar stores? Which of these advantages can we give to brick-and-mortar stores ...

Independent Retailers vs. Amazon – 7 Tips To Compete

With online giants like Amazon increasingly vying to take over the retail market, independent store owners need to be better than ever before in order to stay competitive. Here at Pointy, we work with retailers across the world – from the oldest independent bookstore chain globally in San Francisco to newly-opened bike stores in Dublin – ...

Pointy Retailer Spotlight: Bookworm Bookshop

When John Butler first opened Bookworm Bookshop in 1993, it was just a tiny premises on the outskirts of town. Over the last 20 years the store has grown from strength to strength, moving to a much larger location and establishing itself as one of the country’s leading independent bookstores. The independent bookstore landscape has ...

How To Target Your Local Audience

93% of today’s commerce still takes place in-store, which is great news for bricks and mortar retailers. However the way in which retailers communicate with their local audience has changed dramatically in the last few years. With 2 billion people using mobile devices such as smartphones and tablets, the days of solely relying on noticeboard ...

5 Tips To Get Your Store Found Online

There is no doubt about it – retail is hard. Opening a store requires a large financial investment and a lot of blood, sweat and tears.  Once the shop doors are opened you quickly realize that all the work to get to that stage was child’s play in comparison to the unending amount of work ...

Why You Need Your Products Online Before The Holidays

During the festive season, customers will be using search engines like Google to find everything from Christmas lights and cranberry sauce to the season’s most sought after toys and gadgets. Most of what they’re searching for can be found in local shops. However, the problem is that when customers are searching online for products, they’re ...

Pointy Retailer Spotlight: Kennedy Art

For KennedyArt, 2017 is a particularly significant year as it marks their 130th year in business. The renowned family art store which is now in its fifth generation of ownership prides itself on its unrivalled knowledge of artist’s materials and friendly approachable staff. Current owner Fionnbarr Kennedy is the great-great-grandson of founder Michael Kennedy. He ...

7 Tips To Attract More Customers To Your Brick & Mortar Store

In a sea of smartphones, tablets, and laptops it can be difficult for a brick-and-mortar retailer to lure people away from their screens and into a physical store. Many independent stores feel that they can no longer compete with online giants such as Amazon. However, a recent study by Google found that 93% of commerce ...

S

Should your store be selling online? The answer might surprise you.

Every day, retailers ask us the same question: “should we be selling online to compete with Amazon?”. It might be a surprise that, despite Pointy being a technology company, my answer is almost always “No”. The truth is that local stores aren’t going to win in a head-to-head fight selling online vs. giants like Amazon. ...

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