In a sea of smartphones, tablets, and laptops it can be difficult for a brick-and-mortar toy retailer to lure people away from their screens and into a physical store. Many independent toy stores feel that they can no longer compete with online giants such as Amazon. However, a recent study by Google found that 93% of commerce is still taking place in-store. The customers are there, it’s simply a matter of finding ways to draw them into your store.
Below are 7 ways in which your toy store can increase and improve in-store traffic:
1. Keep In Touch With Customers
Keeping in touch is key when trying to attract return customers. Update your social media accounts regularly with information about what’s going on in the store, new stock arrivals and helpful recommendations. This will keep your toy store fresh in the customer’s mind and prompt them to visit your store when they need to make their next purchase.
Create a mailing list and use it to reach out to your customers on a personal level. Make sure that your subject line is engaging and will prompt them to continue reading.
2. Host a Family Fun Day
Organising a family event is a great way to show appreciation to your existing customers, attract new ones and show off your product range. A day like this doesn’t need to cost a lot – offering some snacks, drinks and a chance for kids to try out all of your latest toys should go down a treat.
Giving redeemable discount flyers to parents as they leave will incentivise them to visit the store again.
3. Appear Online, Sell Offline
With people spending so much of their time online it’s crucial for your toy store to have a robust web presence. Having a live catalog of your in-stock products online not only helps drive new customers to your store but also lets your existing customers check what you have in stock, prompting them to return to your store. Greenpoint Toy Center uses Pointy to bring their products online. You can check out their store on Pointy here.
4. Have Something For Everyone
It’s important to cater for every budget in your toy store. Keeping up to date with toy trends and ensuring that you are stocking all of the most sought after product ranges will attract more customers to your store. Extra touches like specially ordering in requested items for customers should result in repeat purchases and a loyal consumer base.
5. Lure Passing Shoppers With Eye-Catching Displays
An eye-catching store exterior is especially important when kids are your target customers. Be sure to have a bright & creative window display that invites them in, instills curiosity and encourages impulse sales. Give the walls a fresh coat of paint, polish up your storefront sign and you’ll start to see footfall increase.
6. Get Found On Google
For most toy stores, even if someone 50 yards away is searching for a product they have in stock, the search results look like this:
Pointy helps solve this problem. As soon as you plug a Pointy box in, we’ll build a page online with all your products. This means that, for local searches, the results will look more like this result from our client, Palo Alto Sport Shop & Toy World.:
This ensures that people who are searching for your products nearby can find them, and drives them directly to your store from these searches.
7. Service With A Smile
One major advantage that brick-and-mortar toy stores have over online retailers is their ability to build personal relationships with their customers. Little touches like remembering people’s names and giving helpful recommendations on purchases will make your customers feel valued and encourage repeat visits.
Pointy is a little box that you plug into your scanner that automatically builds an online store of all your products. Click here to learn more about how your store can use Pointy to drive more customers and get found online.