Pointy Retailer Spotlight: Good Earth Natural Food Co

Good Earth Natural Food Co opened in a little house on the canal in Broad Ripple in 1971 and became the first health food store in Indiana. Bob Landman, who was a loyal customer of the store decided to buy it in 1974. He worked seven days a week for the next 36 years, building the business year after year, adding rooms onto the house as the business grew. Always one step ahead of the rest, Bob was the first stockist of organic produce in Indiana and was continuously introducing new herbs, vitamins, shoes and hundreds of other products to the store.

After he passed away in 2008, his daughter Molly and son-in-law Rudy took over Good Earth Natural Food Co. Since then they have worked hard to uphold the reputation that Bob had carved for the store as a proud independent stockist of over 20,000 affordable health products.

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Competing With Online Giants

Despite having an e-commerce website, Rudy found that Good Earth Natural Food Co was rarely showing up in Google search results and therefore losing out on sales to online giants. He needed a quick and cost effective way to make his unique range of products visible online. Pointy had the solution. “Pointy has given us an edge over online giants. Now when customers do a simple Google search for a product that we stock, we appear high up in the results and they can be directed from there to our store. First and foremost we are a brick and mortar store. We want customers to visit Good Earth and get that unique in-store experience that simply cannot be mirrored online”.

The Value Of Being On Pointy

For Rudy, the best thing about Pointy is its simplicity “Unlike setting up a full e-commerce site, Pointy takes minutes to install. I work 70 hours a week and have three kids so time is precious for me. There’s no manual data entry with Pointy – you simply plug in the device, continue scanning as normal and your products automatically appear online ready to be found by customers”.

Owner Rudy says they owe the majority of their success to the excellent customer service they provide “Many of our customers have grown up visiting the store. Rather than just point someone towards the product they’re looking for when they enter the store, we like to build a personal relationship with each individual customer. Now thanks to Pointy we’re starting to see new faces in the store each day.”

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Rudy says he is already seeing the benefits of having Pointy in his store “We try to do some of our own SEO & advertising but it can be expensive and time consuming. Pointy is working silently in the background doing all of this for us and at a really competitive price”.


Pointy is a little box that you plug into your cash-register that automatically builds an online store of all your products. Click here to learn more about how your store can use Pointy to drive more customers and get found online.

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