How Millennials Buy Products & How Pointy Helps

emily with pointy box 2

Hi! I’m Emily Cain and I work with Pointy, the company that makes the little box that’s transforming local retail.

I’m also part of the “millennial” generation. Often, we get a bad reputation for abandoning brick-and-mortar retail in favour of shopping with online giants like Amazon.

Do millennials just not like local retail? No, the truth is, we just love convenience and finding products in an online store is far more convenient than finding it in local stores.

If you type the product name into Google, you’ll probably find a dozen large, e-commerce websites selling it. But there’s no way to find it in nearby brick-and-mortar stores, even if buying local means you can get the product far quicker and with better service!

How does Pointy solve this problem?

This is where our co-founders’ backgrounds as Google and Oxford engineers comes in!

Screen Shot 2017-09-19 at 17.27.30

Charles Bibby and Mark Cummins, co-founders of Pointy.

They designed a little device called the Pointy box that plugs into a store’s barcode scanner.  The box picks up product UPC codes, and uses that to populate a website of the products sold in the store:

Here’s an example of what it looks like. Once you connect the Pointy box, we find all the product names and images, and automatically list all your store inventory online.

These pages are optimized for search engines like Google, so that when people nearby search for products you stock, they can now see that it’s available in your store, not just on some big e-commerce site.

This means that when millennials and people of all ages are searching for products you stock online, they find your store!

Are You A Retailer?

If you are a retailer and would like to get involved use the button below to fill in your details and we will be in touch.

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    1. Hey Ron,
      Emily Here, the cost is $299.

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      1. 299/ month ?

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      2. V Hey Arun,
        It is a one-time fee of $299.

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  1. What about for retail stores that do not have SKUs? For instance a custom product shop? Like countertops

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    1. Hey Trish,

      At the time we can only get products that have manufactures barcodes/UPC codes onto Pointy Pages.

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  2. Does this work with Uaccept POS systems?

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    1. Hey Mark,
      As long as you have a barcode scanner Pointy can work for you. The Pointy box does not interact with the POS system it just sits between the barcode scanner and POS, all you have to do is plug it in and we do the rest!

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  3. I’d love to hear feedback and testimonials from some current customers….specifically women’s consignment boutiques

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    1. Hey Suzanne,

      Unfortunately, it is very hard for us to get the right images for fashion. This happens because many times clothing brands recycle their UPC codes season to season which makes it nearly impossible for us to get the right information.

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  4. Do they list a price when listing the items and your store?

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    1. Hey Jerry,
      We do not list prices with the products.

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  5. What about if we assign our own UPC code intended for our POS system and not the barcode provided by the manufacturer?? Will your scanner still be able to read it and translate it to the correct product?? We do have pictures of the product attached to our UPC codes but not for all our product!!

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    1. Hey Nicole,
      We only recognize the manufactures UPC code any code we don’t recognize will not go on the Pointy Page.

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      1. ok too bad, won’t work for us then. As a small brick and mortar store our POS system ( Lightspeed POS) doesn’t always jive with the manufactures UPC so we need to create our own. Maybe something to consider while doing further product development on how your product can benefit all of us, not just a select few!! Cheers.

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