Should your store be selling online? The answer might surprise you.

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Every day, retailers ask us the same question: “should we be selling online to compete with Amazon?”.

It might be a surprise that, despite Pointy being a technology company, my answer is almost always “No”.

The truth is that local stores aren’t going to win in a head-to-head fight selling online vs. giants like Amazon. Amazon’s advantages in e-commerce are too much for local retailers to overcome, even large chains like Best Buy and Walmart are struggling!

However, people love shopping at local stores for the convenience and service they offer. The problem is that when they’re searching online for products, they’re not seeing what their local store has in stock, just what’s available online.

How does Pointy help stores get their products found?

We help stores get found when people nearby are searching for their products. We do this using a little device that retailers plug into their barcode scanner:

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The box picks up product UPC codes, and uses that to populate a website of the products sold in the store:

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These pages are optimized for search engines, so that when people nearby search for products you stock, they can now see that it’s available in your store, not just on some big e-commerce site.

Our vision: To make it as easy to find things in local stores as it is online!

We’re helping brick-and-mortar retailers compete in their turf by making it as easy for potential customers to see what they have in stock.

We’ve only recently launched and the response has been amazing. Already there are retailers across 48 states using Pointy! We’ve helped these stores appear in Google search results millions of times already, and we’re barely getting started.

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Our mission is to help every local store pick up more footfall like this. We know local stores don’t have big budgets, so we knew we needed to keep the price low. Pointy can do a lot, without breaking the budget.

Judging by the response so far, it looks like we’re solving a problem that a lot of retailers have!

Are you a retailer?

 

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If you are a retailer and would like to get involved use the button below to fill in your details and we will be in touch ASAP.

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