Located in the neighbourhood of Beacon Hill, Charles Street Supply prides itself on being Boston’s oldest hardware store. Now in its 70th year of business, the family owned store has become an iconic part of the community known for its great customer service and high-quality products.
Current owner Jack Gurnon has been working in the store since he was old enough to dust. “My dad started it back in 1948 and I would go to the store everyday after school and on the weekends to help out. I loved fixing things and talking to people so being a hardware store owner was my idea of the perfect job.”
Driving In-Store Sales Via Online Searches
Jack believes the the level of customer service that Charles Street Supply provides is their biggest asset “I love that I get to be a hero to somebody everyday. I’ve personally been in the store serving customers for 45 years so people know that this is not just a fly-by-night operation. All of my employees are highly knowledgeable – they won’t just point you to a product and end the conversation there. They’ll provide you with expert advice on whatever hardware issue you’re having and help you to solve it”.
However, with online giants like Amazon vying to take over the retail market Jack knew that he would need more than good customer service to remain competitive. He decided to use Pointy to improve his online presence and leverage the competitive advantages he has over e-commerce retailers “Pointy has given us an edge over online giants. Now when customers do a simple Google search for a product that we stock, we appear high up in the results and they can be directed from there to our store. Our number 1 priority at Charles Street Supply is to delight our customers and provide them with expert service. Pointy is making this happen by helping people to find our store and get that unique in-store experience that simply cannot be mirrored online”.
The Value Of Being On Pointy
For Jack installing Pointy was a no-brainer “I believe any service that’s this affordable and offers a 90 day money back guarantee is worth a try. We have over 24,000 unique products in our store and Pointy provided us with a really seamless way to get them online and ranking highly in search results. We’re thrilled with the service so far”.
Jack’s favourite thing about Pointy is the lack of effort required to use it “Products get added to my Pointy Page on an ongoing basis with no work on my end. When I receive my monthly stats email I’m always amazed to see the number of people who are searching for products I stock and being directed to my store. As far as I can see there is no downside to Pointy – it’s a win-win for both me and the customer”.
You can visit Charles Street Supply’s Pointy Page HERE.