During the festive season, customers will be using search engines like Google to find everything from Christmas lights and cranberry sauce to the season’s most sought after toys and gadgets.
Most of what they’re searching for can be found in local shops. However, the problem is that when customers are searching online for products, they’re not seeing what their local shop has in stock, just what’s available online from giants like Amazon.
Why is it so important for people to find your products when they’re searching?
1. Holiday Shoppers Want Products Now
Holiday shoppers don’t have the time or patience to wait for shipping and if they can’t find the information they’re looking for from one retailer, they will quickly move on to another. Therefore, it’s more important than ever for your store to be there when customers are ready to act. That means displaying your products online and making it as easy possible for shoppers to find what’s in your store.
2. Holiday Shoppers Have Clear Intent
Consumer search behavior has changed significantly in recent years. In 2016, mobile searches for “where to buy” peaked on Christmas Eve with searches like “where to buy mulled wine,” “where to buy Alex and Ani,” and “where to buy Cards Against Humanity.”
Customers are no longer searching for generic terms like ‘toy store’. They are searching for specific products and have clear intent to purchase. You can capitalize on this recent change in search behavior by displaying your products online.
3. Holiday Shoppers Are In A Hurry
Busy schedules and everyday distractions mean that last minute holiday shopping is becoming the norm for most people. With a long list of gifts to buy and limited time, shoppers don’t have time to go store-to-store looking for products.
As a local retailer, you have a huge competitive advantage over online giants in that you can provide customers with the products they’re looking for at the very last minute. By getting your products online and ranking highly in Google searches, you can attract more eleventh hour shoppers to your brick and more store.
Pointy is a little box that you plug into your scanner that automatically builds an online store of all your products. Click here to learn more about how you can use Pointy to drive more customers in your store and get found online over the holidays.