All posts by Caroline Brady

Pointy Retailer Spotlight: Ben’s Barketplace

After more than 20 years in law enforcement, Brad & Sally Romero decided to follow their passion and open Ben’s Barketplace, a unique health food store for cats & dogs. After working as a K9 officer for almost 15 years, Brad developed a deep understanding of what a dog truly requires for health and longevity ...

3 Tips To Improve Your Web Performance

4 in 5 consumers are now using search engines to find local information such as opening hours, directions to the store and product availability. Many brick & mortar retailers are leveraging this influx of local search queries to their advantage by creating a website for their store. Setting up a store website is an excellent ...

Are You Making These 7 Retail Marketing Mistakes?

By Guest Contributor, Bob Negen, Retail Expert, and Co-founder of WhizBang! Retail Training.  As an independent retail store owner you have to wear LOTS of hats – including Chief Marketing Officer. Check to see if you might be making one of these common Retail Marketing Mistakes… 1. Your Marketing is “All About Me” If I had ...

How Brick and Mortar Retailers Can Compete in the Digital Age

The death of brick & mortar, the retail apocalypse and the closure of big box retailers have all been frequently featured news topics in the past few months. With more and more customers choosing e-commerce many brick & mortar stores are struggling to stay afloat.  So what are the main influences that have caused this ...

Installing Pointy On Your Clover POS

We’re always looking for ways to make things even easier for retailers. Pointy is pretty easy already, but we’re continually working on ways to make it even simpler. This month, we launched an integration with leading POS provider Clover. Clover users can now join Pointy with a single click. Couldn’t be easier than that! How ...

Pointy Retailer Spotlight: Franklin Liquors

In 1978, the Lenzi family opened a small-scale liquor store in the center of Franklin MA. Over the last 40 years, it has grown from strength to strength, moving to a new premises in the downtown area and offering an impressive selection of fine wines, beers and spirits. Today, Franklin Liquors is an iconic part of the community ...

Pointy Retailer Spotlight: Tipperary Irish Importer

Tom McGrath had just left for college when his mother decided to open a small gift shop selling Irish imports in the side wing of their family home. Over the years Tipperary Irish Importer grew quickly and is now famous across the US for its eclectic range of Irish made products. After graduating from college, Tom ...

The Pointy App

Our mission at Pointy is making sure your store is found by customers. It’s all about bringing the convenience of instant search to local shopping, keeping sales in the local economy. The Pointy App is another way to help make that happen. In a world where people use their phones for almost everything, the app ...

Understanding Your Pointy Shop Statistics

Here at Pointy we think it’s really important that retailers can see how their Pointy Page is doing and make sure that they’re getting the most out of our service. That’s why we’ve created a dashboard which provides you with access to useful statistics that are updated daily. You can access your dashboard at any time ...

How To Share Your Products On Social Media

With 8 out 10 adults now using social media, it is a great place to be active online. Using platforms such as Facebook, Twitter and Instagram will provide you with information about your customers and will help you to spread the word about your store and the products that you stock. If you post a lot ...