All posts by Caroline Brady

Using Stock Estimation To Drive In-Store Sales

Your opening hours are up to date, a link to your website, your store address and phone number are listed. What else can you, as a retailer do to drive footfall into your store? What else are shoppers demanding? With huge growth in smartphone usage, more and more customers are beginning their product search journey ...

S

Should your store be selling online? The answer might surprise you.

Every day, retailers ask us the same question: “should we be selling online to compete with Amazon?”. It might be a surprise that, despite Pointy being a technology company, my answer is almost always “No”. The truth is that local stores aren’t going to win in a head-to-head fight selling online vs. giants like Amazon. ...

4 Time-Saving Social Media Tools

Owning your own store can be a demanding and hectic job. You have so many things to juggle on a daily basis from paying bills and scheduling staff, to dealing with customers and ordering new stock. Between all of these different tasks it can be difficult to find the time to focus on marketing your ...

Pointy Retailer Spotlight: Ben’s Barketplace

After more than 20 years in law enforcement, Brad & Sally Romero decided to follow their passion and open Ben’s Barketplace, a unique health food store for cats & dogs. After working as a K9 officer for almost 15 years, Brad developed a deep understanding of what a dog truly requires for health and longevity ...

3 Tips To Improve Your Web Performance

4 in 5 consumers are now using search engines to find local information such as opening hours, directions to the store and product availability. Many brick & mortar retailers are leveraging this influx of local search queries to their advantage by creating a website for their store. Setting up a store website is an excellent ...

Are You Making These 7 Retail Marketing Mistakes?

By Guest Contributor, Bob Negen, Retail Expert, and Co-founder of WhizBang! Retail Training.  As an independent retail store owner you have to wear LOTS of hats – including Chief Marketing Officer. Check to see if you might be making one of these common Retail Marketing Mistakes… 1. Your Marketing is “All About Me” If I had ...

How Brick and Mortar Retailers Can Compete in the Digital Age

The death of brick & mortar, the retail apocalypse and the closure of big box retailers have all been frequently featured news topics in the past few months. With more and more customers choosing e-commerce many brick & mortar stores are struggling to stay afloat.  So what are the main influences that have caused this ...

Pointy For Clover Users

We’re always looking for ways to make things even easier for retailers. Pointy is pretty easy already, but we’re continually working on ways to make it even simpler. This month, we launched an integration with leading POS provider Clover. Clover users can now join Pointy with a single click. Couldn’t be easier than that! How ...

Pointy Retailer Spotlight: Franklin Liquors

In 1978, the Lenzi family opened a small-scale liquor store in the center of Franklin MA. Over the last 40 years, it has grown from strength to strength, moving to a new premises in the downtown area and offering an impressive selection of fine wines, beers and spirits. Today, Franklin Liquors is an iconic part of the community ...

Pointy Retailer Spotlight: Tipperary Irish Importer

Tom McGrath had just left for college when his mother decided to open a small gift shop selling Irish imports in the side wing of their family home. Over the years Tipperary Irish Importer grew quickly and is now famous across the US for its eclectic range of Irish made products. After graduating from college, Tom ...