Category: Retailer Blog

What To Consider When Setting Your Store’s Prices

  Pricing products can be one of the harder parts of running a retail store, but it’s one of the most important. Global consulting firm McKinsey estimates that just a 1% price increase can improve the bottom line by 8% in large companies (costs and sales constant). The impact is probably even bigger in smaller ...

5-Minute Guide To Facebook Ads

With over 2 billion users around the world, including 70% of anybody over the age of 12, you’re guaranteed to be able to reach customers with Facebook. Your business is probably one of the 70 million businesses that have a Facebook page, but are you using Facebook’s paid advertising tool? Far fewer businesses (only 5 ...

Introducing “See What’s In Store” with Google

Here at Pointy we’re always working on new ways to make your store more visible online. We’re excited to announce today that we’re launching a powerful new feature in partnership with Google, which helps local shoppers discover your store. The new feature is called “See What’s In Store”. It’s a free service that enables you to display your ...

10 Blogs Every Brick & Mortar Retailer Should Read

In today’s rapidly evolving retail landscape, savvy brick & mortar store owners realise that they need to implement new strategies and identify where their strengths lie in order to survive and thrive. We’ve put together a list of 10 retail blogs which are full of educational content and resources to help your store compete in ...

ASTRA Toy Talks Podcast: How Toy Store Owners Are Using Pointy

In 2017, Pointy became a proud affiliate member of the American Specialty Toy Retailing Association. Since then we’ve been working closely with ASTRA retailers, providing insights into how they can improve their online presence and drive more foot traffic to their brick & mortar store. We were delighted when Ahren Hoffman who is director of education ...

4 Tips To Attract Last Minute Holiday Shoppers To Your Brick & Mortar Store

Busy schedules and everyday distractions mean that last minute holiday shopping is becoming the norm for most people. As the cut-off for online shipping passes, shoppers will be turning to their local stores to find the perfect last minute gifts for friends and family. Here’s some tips on how you can capitalize on this trend ...

7 Tips To Attract More Holiday Shoppers

Americans will spend about $682 billion dollars this holiday season, according to the National Retail Federation. In order to compete with the online giants independent retailers must pull out all the stops to provide the retail experience that online shopping lacks. Here are some tried and tested strategies that Pointy retailers use over the holidays ...

Why You Need Your Products Online Before The Holidays

During the festive season, customers will be using search engines like Google to find everything from Christmas lights and cranberry sauce to the season’s most sought after toys and gadgets. Most of what they’re searching for can be found in local shops. However, the problem is that when customers are searching online for products, they’re ...

7 Tips for Getting Customers to Linger

Does it feel like customers are just in and out of your store in a matter of seconds? Here are 7 tips that can help keep customers in your store longer and buy more. The longer customers stay in your store the greater the chance you have to expose them to all your merchandise, develop ...

Using Stock Estimation To Drive In-Store Sales

Your opening hours are up to date, a link to your website, your store address and phone number are listed. What else can you, as a retailer do to drive footfall into your store? What else are shoppers demanding? With huge growth in smartphone usage, more and more customers are beginning their product search journey ...