Category: Retailer Blog

4 Time-Saving Social Media Tools

Owning your own store can be a demanding and hectic job. You have so many things to juggle on a daily basis from paying bills and scheduling staff, to dealing with customers and ordering new stock. Between all of these different tasks it can be difficult to find the time to focus on marketing your ...

3 Tips To Improve Your Web Performance

4 in 5 consumers are now using search engines to find local information such as opening hours, directions to the store and product availability. Many brick & mortar retailers are leveraging this influx of local search queries to their advantage by creating a website for their store. Setting up a store website is an excellent ...

Are You Making These 7 Retail Marketing Mistakes?

By Guest Contributor, Bob Negen, Retail Expert, and Co-founder of WhizBang! Retail Training.  As an independent retail store owner you have to wear LOTS of hats – including Chief Marketing Officer. Check to see if you might be making one of these common Retail Marketing Mistakes… 1. Your Marketing is “All About Me” If I had ...

A Little Box that’s Transforming Local Retail

My name is Mark Cummins, I’m co-founder of Pointy. Two and a half years ago I left Google and set out to make local retail work better with the internet. A lot of local stores were losing out to e-commerce, and I thought it didn’t have to be that way. So I started Pointy. I’m ...

Pointy Retailer Spotlight: Shawn Fine Wine & Spirits

Located in the neighbourhood of Park Slope in Brooklyn, Shawn Fine Wine & Spirits was founded in 1970 by Patrick and John Fitzgerald, two immigrant brothers from Tralee in Co. Kerry, Ireland. From its humble beginnings on 7th Avenue “as a local liquor store or more accurately, a convenient front for IRA shenanigans”, Shawn’s has ...

Changes In Google Search Behaviour & How It Affects Your Store

Google search volume for stores has been declining rapidly over the past few years. For example, here’s a graph of searches for “Toy Store” over the past 10 years from Google Trends: Does this mean that parents have stopped buying toys for their kids? Not at all. In fact, the opposite is true: toy sales ...

IOT Technology For Local Retailers

My name is Charles Bibby (co-founder of Pointy) and I am going to explain how we are using the Internet Of Things (IOT) to drive store visits for local retailers.  For me this all started back in back in June 2014 when my friend Mark Cummins (co-founder of Pointy) gave me a call (we got ...

How Brick and Mortar Retailers Can Compete in the Digital Age

The death of brick & mortar, the retail apocalypse and the closure of big box retailers have all been frequently featured news topics in the past few months. With more and more customers choosing e-commerce many brick & mortar stores are struggling to stay afloat.  So what are the main influences that have caused this ...

Pointy Retailer Spotlight: Good Earth Natural Food Co

Good Earth Natural Food Co opened in a little house on the canal in Broad Ripple in 1971 and became the first health food store in Indiana. Bob Landman, who was a loyal customer of the store decided to buy it in 1974. He worked seven days a week for the next 36 years, building ...

7 Tips To Attract More Customers To Your Bookstore

In a sea of smartphones, tablets, and laptops it can be difficult for a brick-and-mortar bookseller to lure people away from their screens and into a physical store. Many independent bookstores feel that they can no longer compete with online giants such as Amazon. However, a recent study by Google found that 93% of commerce ...