Category: Uncategorized

Why You Need Your Products Online Before The Holidays

During the festive season, customers will be using search engines like Google to find everything from Christmas lights and cranberry sauce to the season’s most sought after toys and gadgets. Most of what they’re searching for can be found in local shops. However, the problem is that when customers are searching online for products, they’re ...

Pointy Retailer Spotlight: Charles Street Supply

Located in the neighbourhood of Beacon Hill, Charles Street Supply prides itself on being Boston’s oldest hardware store. Now in its 70th year of business, the family owned store has become an iconic part of the community known for its great customer service and high-quality products. Current owner Jack Gurnon has been working in the ...

Why You Need Your Products Online Before The Holidays

During the festive season, customers will be using search engines like Google to find everything from Christmas lights and cranberry sauce to the season’s most sought after toys and gadgets. Most of what they’re searching for can be found in local shops. However, the problem is that when customers are searching online for products, they’re ...

Pointy Retailer Spotlight: Standard 5 & 10

Standard 5 & 10 first opened in 1939 as a five & dime store known for its huge variety of products. Today it’s a thriving mom & pop shop based in the heart of San Francisco’s Laurel Village. The story behind the store’s 78 years of success reads from a page of American history; young ...

7 Tips for Getting Customers to Linger

Does it feel like customers are just in and out of your store in a matter of seconds? Here are 7 tips that can help keep customers in your store longer and buy more. The longer customers stay in your store the greater the chance you have to expose them to all your merchandise, develop ...

7 Tips To Attract More Customers To Your Brick & Mortar Store

In a sea of smartphones, tablets, and laptops it can be difficult for a brick-and-mortar retailer to lure people away from their screens and into a physical store. Many independent stores feel that they can no longer compete with online giants such as Amazon. However, a recent study by Google found that 93% of commerce ...

Using Stock Estimation To Drive In-Store Sales

Your opening hours are up to date, a link to your website, your store address and phone number are listed. What else can you, as a retailer do to drive footfall into your store? What else are shoppers demanding? With huge growth in smartphone usage, more and more customers are beginning their product search journey ...

S

Should your store be selling online? The answer might surprise you.

Every day, retailers ask us the same question: “should we be selling online to compete with Amazon?”. It might be a surprise that, despite Pointy being a technology company, my answer is almost always “No”. The truth is that local stores aren’t going to win in a head-to-head fight selling online vs. giants like Amazon. ...

4 Time-Saving Social Media Tools

Owning your own store can be a demanding and hectic job. You have so many things to juggle on a daily basis from paying bills and scheduling staff, to dealing with customers and ordering new stock. Between all of these different tasks it can be difficult to find the time to focus on marketing your ...

How Millennials Buy Products & How Pointy Helps

Hi! I’m Emily Cain and I work with Pointy, the company that makes the little box that’s transforming local retail. I’m also part of the “millennial” generation. Often, we get a bad reputation for abandoning brick-and-mortar retail in favour of shopping with online giants like Amazon. Do millennials just not like local retail? No, the truth is, ...