Category: Uncategorized

How Millennials Buy Products & How Pointy Helps

Hi! I’m Emily Cain and I work with Pointy, the company that makes the little box that’s transforming local retail. I’m also part of the “millennial” generation. Often, we get a bad reputation for abandoning brick-and-mortar retail in favour of shopping with online giants like Amazon. Do millennials just not like local retail? No, the truth is, ...

Pointy Retailer Spotlight: Ben’s Barketplace

After more than 20 years in law enforcement, Brad & Sally Romero decided to follow their passion and open Ben’s Barketplace, a unique health food store for cats & dogs. After working as a K9 officer for almost 15 years, Brad developed a deep understanding of what a dog truly requires for health and longevity ...

3 Tips To Improve Your Web Performance

4 in 5 consumers are now using search engines to find local information such as opening hours, directions to the store and product availability. Many brick & mortar retailers are leveraging this influx of local search queries to their advantage by creating a website for their store. Setting up a store website is an excellent ...

Are You Making These 7 Retail Marketing Mistakes?

By Guest Contributor, Bob Negen, Retail Expert, and Co-founder of WhizBang! Retail Training.  As an independent retail store owner you have to wear LOTS of hats – including Chief Marketing Officer. Check to see if you might be making one of these common Retail Marketing Mistakes… 1. Your Marketing is “All About Me” If I had ...

A Little Box that’s Transforming Local Retail

My name is Mark Cummins, I’m co-founder of Pointy. Two and a half years ago I left Google and set out to make local retail work better with the internet. A lot of local stores were losing out to e-commerce, and I thought it didn’t have to be that way. So I started Pointy. I’m ...

Changes In Google Search Behaviour & How It Affects Your Store

Google search volume for stores has been declining rapidly over the past few years. For example, here’s a graph of searches for “Toy Store” over the past 10 years from Google Trends: Does this mean that parents have stopped buying toys for their kids? Not at all. In fact, the opposite is true: toy sales ...

IOT Technology For Local Retailers

My name is Charles Bibby (co-founder of Pointy) and I am going to explain how we are using the Internet Of Things (IOT) to drive store visits for local retailers.  For me this all started back in back in June 2014 when my friend Mark Cummins (co-founder of Pointy) gave me a call (we got ...

The Pointy App

Our mission at Pointy is making sure your store is found by customers. It’s all about bringing the convenience of instant search to local shopping, keeping sales in the local economy. The Pointy App is another way to help make that happen. In a world where people use their phones for almost everything, the app ...

7 Tips To Attract More Customers To Your Toy Store

In a sea of smartphones, tablets, and laptops it can be difficult for a brick-and-mortar toy retailer to lure people away from their screens and into a physical store. Many independent toy stores feel that they can no longer compete with online giants such as Amazon. However, a recent study by Google found that 93% of ...

7 Tips To Attract More Customers To Your Health Food Store

In a sea of smartphones, tablets, and laptops it can be difficult for a brick-and-mortar health food retailer to lure people away from their screens and into a physical store. Many independent health food stores feel that they can no longer compete with online giants such as Amazon. However, a recent study by Google found ...