Category: Uncategorized

Pointy Retailer Spotlight: Kiss The Cook

Right on the square in downtown Wimberley you’ll find Kiss The Cook, a one stop kitchen shop filled with culinary wonders. Back in 1998, Brenda Isgitt and her best friend decided to buy the store to share their love of cooking with others. Today Kiss The Cook is a haven for foodies throughout Texas. Owner ...

Pointy – Re-Imagining Local Search For Square, Clover & Lightspeed Users

Pointy solves a very basic problem, by helping you to reach customers who are searching for products you sell on Google. As soon as you install Pointy on your Clover, Square or Lightspeed POS we automatically create a Pointy Page featuring your store’s products, complete with images and names. These pages are optimized for search engines, so that ...

How to increase foot-traffic to my store?

  Consumers are searching local! “Near me” searches have doubled in the past year and 82% of smartphone users say they use search to find a local business Google research has found. E-commerce websites like Amazon put every product they stock online for potential customers to search and see. Given that consumers spend over 15 hours researching ...

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Introducing “See What’s In Store”

Every day an increasing number for people are searching Google for information about local businesses. People are finding everything from restaurant and store opening hours, to products and services sold near them. Over the last two years (2015-2017) the number of people using the term “near me” in searches has grown by 900%. It has ...

Pointy Retailer Spotlight: Kidz Korner

Four years ago, Guy and Cathy Lenora decided to open the first children’s store in the town of Bartlesville, Oklahoma. With nine grandchildren, opening a store selling educational toys seemed like a natural fit for them. Today Kidz Korner is the largest distributor of the Melissa and Doug line of toys and art supplies in ...

Sick of online stores taking your customers?

Retail evolution Retail is evolving at a fast pace. As an independent retailer, it is difficult to compete with the endless marketing budgets of Amazon and know where to push your online efforts. Facebook, your own website, Google AdWords, blogs, etc. One thing is clear when it comes to online. Consumers search for products you ...

How to compete online with Amazon

Over 75% of the US population has a smartphone and consumers are using them every day to make buying decisions. Let’s begin by looking at: The Amazon way… Let’s think about why Amazon is so compelling from a consumer perspective. Imagine we are in New York and we want to buy a Jenga Classic Game, ...

How to increase foot-traffic to my store?

Consumers research online People go to their smartphones for answers. In fact, research by Google, estimates that consumers spend in-excess of 15 hours researching on their smartphones a week. Do these potential consumers know what your store sells? It goes without saying that they know what Amazon sells because Amazon spends a lot of money ...

Pointy For Lightspeed Users

Pointy helps your store to rank highly in local search results. This directs people nearby who are doing Google searches for products that you stock to visit your store, instead of just ordering the product they’re searching for online. As soon as you install the free Pointy App on your Lightspeed POS, we automatically create ...

Pointy Retailer Spotlight: Mantova’s Two Street Music

The historic town of Eureka, California has seen significant changes over the years. Once a prominent commercial fishing town, today this lively seaport is known for its variety of cultural opportunities and outdoor recreation. Located in the heart of this art-fueled town is Mantova’s Two Street Music, a 10,000 sq ft full line pro combo ...