All posts by Mike Sanchez

What To Consider When Setting Your Store’s Prices

  Pricing products can be one of the harder parts of running a retail store, but it’s one of the most important. Global consulting firm McKinsey estimates that just a 1% price increase can improve the bottom line by 8% in large companies (costs and sales constant). The impact is probably even bigger in smaller ...

5-Minute Guide To Facebook Ads

With over 2 billion users around the world, including 70% of anybody over the age of 12, you’re guaranteed to be able to reach customers with Facebook. Your business is probably one of the 70 million businesses that have a Facebook page, but are you using Facebook’s paid advertising tool? Far fewer businesses (only 5 ...