All posts by Peter O'Malley

Changes In Google Search Behaviour & How It Affects Your Store

Google search volume for stores has been declining rapidly over the past few years. For example, here’s a graph of searches for “Toy Store” over the past 10 years from Google Trends: Does this mean that parents have stopped buying toys for their kids? Not at all. In fact, the opposite is true: toy sales ...

7 Tips To Attract More Customers To Your Bookstore

In a sea of smartphones, tablets, and laptops it can be difficult for a brick-and-mortar bookseller to lure people away from their screens and into a physical store. Many independent bookstores feel that they can no longer compete with online giants such as Amazon. However, a recent study by Google found that 93% of commerce ...

Independent Bookstores vs. Amazon – 7 Tips To Compete

With online retail giants like Amazon tearing their way through the book market, you might think that independent booksellers are shaking in their boots. However, according to the American Booksellers Association, the opposite is true. Independent bookstores are thriving and reason is quite clear. Visiting a local bookstore provides a unique experience that you simply ...